Copywriting brochures and posters
1. Designing information
Brochures and posters affect every society and are present in physical and virtual formats. The abundance of these documents at times mask their prime purpose: to concisely deliver accurate, intriguing information that converts passive recipients into active participants. Copywriting brochures and posters is the process of balancingwritten and visual content to create a piece that stands out in saturated marketplaces.
2. Place and prevalence
Great brochure copywriting not only creates great communication experiences, but also restores faith in established document structures to reach consumers on a personal level. That is our starting point for copywriting brochures, posters, and even catalogues that create engagement. Unfortunately, these document formats have been shoved through every real and virtual mailbox, gratuitously pushed into the hands of passing pedestrians, dropped from planes, pasted on walls, and sent via SMS and MMS to millions of mobile phones every day.
3. From trashed to trusted
Little wonder the term ‘junk mail’ is most applied to this type of communication. Straight from the box to the bin — this is by far the most common treatment these pieces receive. And yet creating these pieces is not inexpensive. Copywriting and designing brochures and posters in Singapore can be costly, and therefore a costly waste of time and resources to employ design and copywriting that is not fulfilling engagement. Organisations invest significant amounts of resources in the hopes that a potential customer will react positively to their brochure or poster. The persistence of the document is testament to its effectiveness, when used correctly. Authenticity, above all, is the most important aspect. Any brochure or poster that promises something great just to lure customers will never again be trusted if the promise is broken by inferior products and services.
4. Place and purpose
A brochure or poster is read differently from a textbook or contract. Deluging it with content defeats the purpose of getting the point across immediately and effectively. Also, brochures and posters are seldom stand-alone pieces, often belonging to a larger campaign or ecosystem: there is supporting information, either on a website, or report or other piece of communication. Copywriting brochures and posters in Singapore requires innate knowledge of not just placement, but also purpose. Quantico’s copywriting brief helps you answer these deeper questions and create a corresponding strategy.
5. Start a conversation
Brochures and posters are conversation-starters. References to the supporting pieces is critical to continuing the conversation. A brochure or poster begs for great design ad the organisation of content — written and visual — is critical in matching reading expectations. Quantico helps you articulate your message into a robust combination of visuals and text that result in outstanding brochures and posters. Our team comprises PhD researchers in information design who have set the bar on brochure and poster communication for the world’s biggest film, technology, and media organisations.
6. Readability…and sustainability
The difference between amateur and professional copywriting is one the easiest disparities to spot, and customers are pros at doing so. How we read differs based on the medium. When copywriting borchues and posters, we use photographs and illustrations only to augment the words. These visual pieces are more than stimuli: they are vital corollaries to the words. They reinforce the message. They never detract from it. Grammar and punctuation also make a big difference. Unlike vocabulary, grammar and punctuation have only one correct answer. A single mistake in these areas, as well as in spelling, can severely damage the credibility of the message. Finally, sustainability matters. Brochures and posters that are perceived as environmentally and socially friendly are received with greater enthusiasm.
Talk to us about copywriting your brochures and posters. Contact us