Copywriting Social Media

Copywriting social media

1. What’s not to like?

A tweet, a status update, a post, a video – it’s all good; except when it’s not. The prevalence of social media is undeniable and every entity imaginable, from governments and academic institutions, to corporations and individuals, is on these platforms, furiously creating content on an unimaginable scale. Copywriting social media requires pleasing an unimaginably massive audience with content that is as impressive as it is impermanent. Such is the lifecycyle of social content. And yet, this is no bad circumstance since constraint breeds creativity.

2. Does it need to be shared?

Think about this: there’s been more content creation in the last fifty years than there has been in the entire time that human beings have been on this planet, combined. Wow! And with so much content being added, it’s easy to see that content on social media platforms is not created equally. It’s good to bear this in mind when copywriting for social media platforms and communities. Quantico has worked with regional banks and governments to re-think what needs to be shared, and the impetus behind committing content to social channels. Simply put, our research has shown that branded content which either asks a new question, or replies to an unanswered question generally performs better than generic posts with little thought value.

3. Does it have your attention?

If you’re going to put content out there, might as well optimise it for social utility, not just engagement. Copywriters specifically writing for social media know exactly how to make content immediately appealing to the world. And what a world it is. The amount of content appears to be inversely proportional to attention spans. That means we have mere seconds to create connections or get swallowed by the tidal waves of tweets and updates. A professional social media copywriter knows that content based on social trends ironically quickly becomes irrelevant.

4. Does it leave when it’s done?

Writing for social media requires a unique skills set in which everything comes down to to characters – letters of the alphabet, if you will – and every character is specifically chosen to create words that build instant engagement. It’s a balancing act between providing rich, insightful content through limited words, in order to build unlimited connections. So make friends with a good social media copywriter. You’re going to need the best of them writing for social media campaigns that get people interested in you.

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