1. We have a winner
Tenders and proposals require competitive copywriting writing. In Singapore tenders are de rigueur when conducting business with the government and quasi-government organisations, as are proposals when conducting business with potential clients. Copywriting tenders and pitching for contracts is a strategy in which the winner (i) is noticed as the best in that particular field and (ii) is acknowledged as a provider of value. This decision is often the result of a winning combination of costs, contingencies, and copywriting that persuades the issuing authority through accurate information, adequate budget, and a clear and concise strategy that will serve the needs (expressed and unexpressed) of the issuing organisation.
2. Rhetoric of reason
Winning a tender or pitch requires solid communication, and a great personality as an accompaniment. Almost everyone engages in tender writing or a proposal writing. Not too many engage in copywriting tenders and proposals. Copywriting is writing communication that sells. A tender or proposal is a sales pitch. It is impossible to separate the two. Tender writing or proposal copywriting means writing for the audience, not for the tenderer or pitching entity. The tenderer may feel that the pitch is perfect, but if the client does not agree, business is lost.
3. ABCs of tender copywriting
To get it right, pitches and tender documents are written for the target reader. Anticipating and answering a client’s questions before they are asked is the hallmark of a great tender and proposal. Such anticipation establishes credibility by aligning the tenderer’s insights with the client’s expectations. And that’s how to make tender writing do its job properly. Copywriting tenders and proposals is a specialist task. Quantico has written several winning tenders and proposals for our clients and ourselves, including helping Sumitomo Corporation (Japan) win a tender with the government of Myanmar. Our success comes from a deep-rooted understanding that copywriting tenders is always about accuracy, budget, and clarity. These qualities are essential for successful proposals and tender writing.
Talk to us about copywriting your tenders. Contact us