White papers and technical writing
1. Authority content
White papers are written on a number of topics, the aim being to be the definitive source of findings and information on that particular topic. In the past white papers were more commonly associated with government, but today they are used extensively by private corporations, non-government organisations, and even individuals. Persuasion and rhetoric are critical factors for copywriting a white paper. Once the findings and information have been fully validated, the focus shifts to diction.
2. Documents of credibility
The words selected for a white paper must serve two purposes: (i) they must make a strong case for the topic using rhetoric and reasoning; (ii) they must use the jargon associated with the topic in such a way that promotes complete understanding by experts in that topic without being overly gratuitous. There are three main categories of white papers: (i) commercial; (ii) technical; (iii) hybrid. White papers serve as documents of credibility and research is a prominent part of the process. A white paper copywriter knows just how to build a robust case for a certain topic’s methodology or benefit in its utilisation.
3. Learning to educate
We love our technology, our gadgets, our software, and our hardware. They do amazing things for us, and they make us feel amazing. We appreciate these gadgets even more when the output is fantastic and the learning curve is gentle. A steep learning curve can put off even the most enthusiastic of people. That’s where a perfectly written manual or set of instructions can make the difference between ultimate pleasure, and ultimately pointless. Technical writing is perfect when the learning curve gently unfolds and people can readily keep up with the instructions.
4. Managing technicalities
Technical writing requires the expertise of a copywriter who is tech-savvy, and has the ability to translate geek-speak into simple, clear terms that everybody can understand. In other words, copywriting technical documents means converting data-driven reporting into humanised content experiences. Singapore is a technological and geographical leader in gadgetry. The competition in Singapore for technological popularity is fierce, yet so many great products fall out of the race because consumers just don’t understand the benefits being communicated. We are in the end humans and will always respond better to humanised communication.
5. First tell, then sell
Technical writing involves not just presenting a step-by-step guide for using the product, but making the product accessible to any demographic within a relatively short period of time. A technical copywriter has the ability to present industry terms and jargon in clear words that not only provides customers with knowledge, but also gets customers excited about using the product. And that’s good technical writing.
Talk to us about copywriting your white papers and technical documents. Contact us